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柯达宣布区块链业务后股价飙升
Kodak finds its moment with blockchain surge

来源:FT中文网    2018-01-10 06:54



        Shares in Kodak, the photography company that has struggled to keep pace with changing technology, rose around 40 per cent yesterday after the 129-year-old group announced that it was launching a blockchain business.        柯达(Kodak)股价昨日大涨约40%,此前这家有129年历史的集团宣布将要发起区块链业务。这家摄影企业近年艰难地试图跟上技术变革的步伐。
        The US company announced that it was partnering with WENN Digital, part of the London-headquartered WENN media organisation, to create an encrypted digital ledger of ownership rights for photographers using blockchain — the technology that underpins cryptocurrencies such as bitcoin.        这家美国公司宣布,它正与WENN Digital——隶属总部位于伦敦的WENN媒体组织——合作,利用区块链(比特币等加密货币背后的技术)为摄影师创建一个加密的所有权数字账簿。
        Kodak’s bet on blockchain technology is the latest in a long line of such moves to fire up investors. When Long Island Iced Tea Corp changed its name to Long Blockchain Corp in late December, its shares leapt some 289 per cent.        柯达对区块链的投资,是该公司一长串激励投资者举措中的最新动作。去年12月“长岛冰茶公司”(Long Island Iced Tea Corp)宣布更名为“长区块链公司”(Long Blockchain Corp)后,其股价飙涨约289%。
        The internet has made it difficult for photographers to control their image rights, and many have seen traditional sources of income — like payments for stock photography — shrink since the 1990s. So Kodak and WENN plan to use the technology to create stronger links between images and their creators. They will also create a cryptocurrency, called KODAKCoin, that can be used to pay photographers when an image they have created is used.        互联网使得摄影师很难控制自己的图像权利,许多人的传统收入来源——如收费图片库——自20世纪90年代以来不断萎缩。因此,柯达和WENN计划利用区块链技术在图像与其创作者之间建立更强有力的联系。他们还将创造一种名为“柯达币”(KODAKCoin)的加密电子货币,当摄影师拍摄的图像被使用时,可向他们支付柯达币。
        “For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke.        柯达首席执行官杰夫•克拉克(Jeff Clarke)表示:“对科技行业的许多人而言,‘区块链’和‘加密货币’是热门流行词,但对于那些长期难以掌控自己的作品及其使用方式的摄影师来说,这些流行词是解决一个感觉无法解决的问题的关键。”
        Although Kodak was a US corporate giant in the era of film, it struggled to adapt to digital photography. Its market capitalisation has slipped to just $132m.        尽管柯达在胶片时代曾是一家美国企业巨头,但该公司难以让自己适应数码摄影时代。其市值已跌至仅1.32亿美元。
                
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